With a charismatic blend of youthful vigour and strategic communication, far-right leader Jordan Bardella has captivated millions on social media, a sign of the “Bardella mania” that has swept through France’s younger demographic. At just 28, Bardella’s ascent to the top of the National Rally party formerly led by Marine Le Pen and Macron’s call for snap legislative elections may well pave the road to the prime minister’s office.
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