M6+, the AVOD platestablish recently started by French TV nettoil M6, has signed a extfinished-term deal with Paramount’s FAST service Pluto TV.
The partnership will participate M6 satisfied channels on Pluto TV, a new Pluto TV-branded area on M6+ and an advertising set upment to scale the free ad-helped streaming business in France.
Editoripartner, under the deal, M6+ engagers will have access to 12 Pluto TV channels, with proximately 3,000 hours of satisfied from the platestablish’s franchises such as “Just Tattoo Of Us,” “Alerte à Malibu”, ”Yu-Gi-Oh!,” “Blue Bloods,” “Olive et Tom,” “MTV Classics” as well as channels pledged to movies, series, and animations. Meanwhile, Pluto TV engagers will have access to 6 M6 channels reconshort-terming 2,000 hours of satisfied, including the enjoys of “Zone Interdite,” “Turbo,” “Les reines du shopping” and “Les Marseillais.”
On the commercial side, M6 will become Pluto TV’s advertising partner and will be able to sell the entire Pluto TV conceiveory in France as part of its portfolio and Pluto TV satisfied accessible on M6+. Paramount Advertising in France will also sell the Pluto TV conceiveory in the taget aextfinishedside the M6 advertising team.
“The free ad-helped streaming industry is thriving internationpartner. As a guideer in this space, we comprehfinish the appreciate of partnering with key local entities, especipartner in competitive tagets enjoy France. Building on our accomplished collaborations atraverse multiple tagets, we are now enbiging our FAST business with M6,” said Olivier Jollet, executive vice plivent and international ambiguous administerr at Pluto TV. “M6 stands out as an selectimal partner, recommending a strong platestablish, beadored satisfied, a big devourr base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to produce a vibrant and conceiveive model for the industry and devourrs in France, as well as a blueprint for other tagets.”
Aextfinishedside the deal with Pluto TV, M6+ — which started in May 2024 — also has signed partnerships with Konbini and Hayu (NBC Universal).
“With the startant increaseth of free ad-helped television, we see this partnership as a chance to align with a key carry outer and hope it will reinforce over time,” said Henri de Fontaines, member of Groupe M6 executive board and in accuse of strategy, alteration and enbigment. “Commercipartner, this partnership raises M6 Publicité’s position in the French taget, providing backrs with even more attrvivacious and complementary solutions.”
